Target Mailer Pro

Consensus Software Awards

Brief product description

TargetMailer Pro is a web based application enabling the user to carry out 1:1 e-marketing campaigns using our sophisticated e-mailing engine. TargetMailer Pro incorporates the complete TargetMailer suite of products including TargetMailer Accelerator, TargetMailer and TargetMailer Results.

TargetMailer Accelerator is a pre-campaign product designed to assist the marketer in propagating as much information as possible from visitors to his/her companies web site by the way of strategically placed forms. Information provided by a visitor to the web site is added to the companies database for future use in the 1:1 campaign, as well a copy of the information is forwarded to the campaign manager for immediate call to action possibly from the sales team.

TargetMailer is the core of the application and allows the user to select certain applicable fields of data from the database and place them into an e-mail to produce a individualised e-mail product. TargetMailer allows the user to select criteria for the delivery of campaign to certain demographics or geographics depending upon the nature of the offer within the campaign.

TargetMailer Results is the backend to the solution providing the campaign manager with immediate analysis of the success of the campaign. Measurable area’s are;
% unsubscribe, % deleted, %received, %opened and % click through to web site.

Being a web based application the complete process can be carried out from any computer terminal with a web browser.

TargetMailer Pro is HTML and graphically enabled to ensure full corporate branding and includes a banner creation tool within the application.

TargetMailer Pro is aimed at medium to large corporate organisations whose requirement to communicate on a 1:1 basis with their existing and prospective customers is imperative. 1:1 e-marketing with TargetMailer Pro increases customer retention, grows customer loyalty and broadens the companies branding to new levels.

TargetMailer Pro is a product by Response Strategies Pty Ltd.

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Other information the judges should know:
Web-site: www.responsestrategies.com

Requested method of presentation: 
Glenn Smith will demonstrate the product in Sydney

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